Showing posts with label Fast-food. Show all posts
Showing posts with label Fast-food. Show all posts

Saturday, 16 February 2013

Are we saddled with the meat we deserve?


The current food scare in the UK concerning the presence of horse meat in the human food chain is a perfect scandal for our time. Here in Britain there is no tradition of eating horse, and the average person regards it as something akin to cannibalism to tuck in to dear old Neddy.  In this country, after all, charities find it easier to raise money for donkeys than for starving children.  Of course horse meat per se is perfectly safe for human consumption and it is widely sold and eaten elsewhere in Europe.   That’s why the government has been keen to paint this as a ‘food labeling’ issue rather than a concern over ‘food safety’.  The trouble with that argument is that if you don’t know what’s going in to your food you really can’t claim that it’s perfectly safe to eat can you?
But what makes this story perfect is the cast of potential villains. They chime perfectly with current social and political prejudices.
Owen Patterson, Secretary of State
for Environment, Food & Rural Affairs
To start with, the Eurosceptic Secretary of State for Environment, Food & Rural Affairs, Owen Paterson, initially tried to put the blame on our European partners and therefore somehow obliquely on the EU itself.
First he pointed the finger of blame at France, a well-known nation  of horse munchers. Then the search for a culprit spread to Romania, already in the spotlight as we brace ourselves for a new wave, or is a tsunami, of East European immigration.  First we get Romanian horse meat, he seemed to be implying, and then next year we get Romanian benefit scroungers!  He talked darkly of ‘an international criminal conspiracy’.  Europe’s a dangerous place. See what happens when we lose control of our borders?  This line of argument ended abruptly when horse meat was subsequently found entering the food chain at two British abattoirs.
Next up for blame was the dreaded quango.  Paterson has been quick to use the Food Standards Agency (FSA) as a shield.  The Tories have a long standing and non-specific antipathy to quangos, which undoubtedly includes the FSA.  Despite the fact that the number of FSA food inspectors has been halved since this government came to power, the minister has been quick to put primary responsibility for tackling the problem at their door.  In effect he has tried to use the agency to deflect attention from himself and the ministry.  Of course if the FSA fails to provide a solution, then it is just another indictment of quangos.
For the opposition, his Labour shadow Mary Creagh, has seen her profile boosted by the story.  She can rightly point out that this issue affects poor and low paid people disproportionately.  Mr Paterson might claim he would be prepared to eat a Findus lasagne, but nobody really believes that he ever has.  Government ministers earning £134,565 do not normally shop in the value range.  Somehow this story plays perfectly in to the Labour narrative of a government of toffs, out of touch with the needs of common people and primarily interested in helping their millionaire chums.  For some people no doubt, it’s a kind of sequel to ‘pastygate’.
Away from Westminster the argument has mainly been about the role of supermarkets and big food processors, already reviled for destroying high streets and small businesses, squeezing farmers, encouraging factory farming and raising food miles and CO2 emissions.  If you want to avoid horse meat in your burgers, goes one strand of the debate, go back to your local family butcher.  He might even know the name of the cow he’s chopping up for your dinner.
That argument is silly and insulting to many people who might be time poor as well as cash poor.  Actually there is some evidence that consumers have been turning to prime cuts in the wake of the continuing horse meat saga, but for many that is not an option and it’s not a solution.  This blog is a big supporter of the concept of buying fresh, local produce from local farms through small scale shops and distributors, but there is no way we are going to turn back the clock to some bucolic vision of Britain taken from a Thomas Hardy novel.  Food is a global industry and factory processed food, supermarkets and the like are here to stay.  Even poor people have a right to expect that the food they buy is safe and corresponds to the description on the packaging.
In fact this whole episode is a symptom of the inexorable rise of world food prices.   I have blogged previously on how the global supply of farm land is largely static and how a world population of over 7 billion is responsible for a long term and continuous upward trend in food prices.  Meat is particularly expensive to produce, and with world fish stocks in decline protein is becoming especially expensive with increasing demand from a new aspirational middle classes emerging in countries such as China, India and the Gulf states.  The high price of beef present s opportunities for unscrupulous operators to make money.  It’s a perfect capitalist crime. Exactly what we should expect from the lightly regulated free-market.
The truth is, on this occasion, may be awkward and uncomfortable for Mr. Paterson and his political friends, but we’ve got all the wrong characters in the dock.

We stand a much better chance of controlling this nefarious trade with the help of our EU partners and Europe wide regulations and controls.  It’s actually a strong argument in favour of the EU.  Remember the whole thing came to light thanks to the Irish Food Safety Authority alerting their British counterparts to their findings.
Within Britain we need a robust, confident and well-resourced FSA to tackle the small but ever-present threat in our domestic industry.  Nobody but the secretary of state is convinced by the government’s preference for voluntary schemes, self-regulation and nudge theory.  proper regulation is not the dead hand of the state interfering with wealth creation, it is the foundation of a safe and well-respected industry.  Far from being a break on growth it can facilitate it.
And yes we need supermarkets to wield their enormous power in the interest of consumers.  Only the big retailers have the resources and the motivation to drive criminals out of the industry and provide the safeguards that the public demands.

Tuesday, 23 August 2011

Kids Size Me

Obesity is one of the main preventable causes of death in the world.  It’s a growing problem in all western countries and in many it is reaching epidemic proportions.

I was interested therefore to read about an initiative in Ireland aimed at encouraging children to eat a healthier diet and develop a more sophisticated enjoyment of good food.  Apparently, even in these recession hit times, 72% of Irish families eat out with the kids at least once a month.  “Kids Size Me” is a program being jointly run by The Restaurants Association of Ireland (RAI) and the Nutrition and Health Foundation.

Put Simply it wants restaurants to offer a range of half-size portions for children off the adult menu at half price.  I’m pretty sure that was normal practice about 40 years ago, but seemingly the situation today is very patchy with many restaurants demanding full price for anything on the main menu.  What has become normal of course is the Kid’s Menu, comprised of exactly the kind of high fat, high salt, low fibre dishes that are doing them so much harm: chicken nuggets, fish fingers, pizza, burgers and the ubiquitous chips.

Ireland has one of the worse childhood obesity levels in the world.  10% of children aged 5 to 12 are clinically obese and many of them will be set for a lifetime of weight related problems.  This scheme won’t change that on its own, but by showing children that food can be so much more interesting than chicken nuggets it may just make a dent, without denting their parents’ bank accounts.
Maybe next they could run an initiative to get adults to eat grown up food too!

Tuesday, 16 August 2011

Lost in France

Think of France and the odds are that you will think of food.  Whether it be a classic coq au vin; wonderful, auberge style terrines; or delicate crepes served at a roadside cafĂ©, France has for many years been synonymous with good food.  For a whole generation brought up on dreary, post-war British cuisine, France was a place you went to get the good stuff. 
I remember touring holidays with my family back in the seventies when we learnt to seek out the famous Routiers signs above restaurants.  Even French lorry drivers, it seemed, ate better food than the British middle class!

As Britain succumbed to the seemingly Anglo-Saxon addiction to fast food, American style restaurants and convenience meals, France, or so we believed, stood against the tide of globalization and the slide into mediocrity.
I was disappointed therefore, to receive two news stories from la belle France this week, which indicate that things are changing for the worse.
The first is a report by AP of a new vending machine dispensing freshly made, warm baguettes.  The machine, designed by Jean-Louis Hecht, a master baker from Hombourg-Haut in North Eastern France, is intended to appeal to late night revelers, shift workers or anyone else who is unable to buy bread during the day.  There are 33,000 bakers in France and many of them bake bread repeatedly throughout the day to ensure freshness, but it is almost impossible to buy bread in the evenings or during public holidays.
Jean-Louis Hecht aiming for world domination
The new machines have divided opinion in France, but the fact that they exist at all is a sign of the times and Hecht, who pronounces them ‘the bakery of the future’, claims to have sold 4,500 baguettes during July.  "If other bakers don't want to enter the niche, they're going to get decimated,” he says, and goes on to envisage his machines being installed across Europe and even the USA.

Obviously I haven’t tasted the bread, but I have reservations about whether dough stored in the machines for up to 72 hours and baked in a matter of seconds can really be as good as a hand crafted loaf.  Yet his analysis of how convenience can drive quality out of the market is depressingly accurate and familiar.
The second story is from Le Monde and I would venture is closely related. Chain restaurants, it says, now account for 20% of the entire French market.  Although chains represent only 4% of the number of establishments, they claim almost one in every five Euros spent on eating out.  McDonalds, Subway and the Belgian giant Quick lead the field. Subway opened 57 new outlets in 2010, more than one a week, while MacDo, as it is universally known in France, added 37 new branches including one at Le Louvre.
Longer opening hours and the effect of the financial crisis on people’s pockets are ascribed as the drivers responsible for France finally succumbing to this global trend.  The article claims that the French are still emotionally attached to the ideals of traditional gastronomy but once again it seems money (and convenience) talk louder.
Food in Britain has improved massively in the last thirty years.  I am optimistic enough to believe we have turned a corner and are fighting back with a distinctive British cuisine based on localism, quality and ethical sourcing.  In fact I plan to highlight some of this in future contributions to this blog.  I realize this quiet revolution is still in its infancy, but there is reason to be hopeful.  Let us also hope that France does not have to slip as low as we once did before remembering what made French food great in the first place.